We kicked off the Xbox 2016 E3 Press Briefing with the announcement video for their newest console, the Xbox One S. The latest addition to the Xbox Family. Working with our agency partners Ayzenberg, and with the marketing and product ID teams at Microsoft Xbox, we crafted a video that captured the elegance of the newly designed console and the robust features that make it an Xbox. Simply stated, “White is the new black. Smaller is better.” - Blind
Full project details:
Role: Designer
I helped develop the look and feel of the Xbox One and it's environment.
CLIENT
Microsoft Xbox
AGENCY
Ayzenberg
CREATIVES
Craig McNary (Global Integrated Marketing, Microsoft Devices and Studios), Gary Goodman (Creative Director, Ayzenberg), Allen Bey (Creative Director, Ayzenberg)
PRODUCER
Mehera Bey (Producer, Ayzenberg), Tara Cheitlin (Producer, Ayzenberg)
PRODUCTION COMPANY
Blind
CREATIVE DIRECTOR
Matthew Encina
DIRECTOR
Matthew Encina
EXECUTIVE PRODUCER
Scott Rothstein
POST PRODUCER
Bridget Brennan
ART DIRECTOR
Stanley Ng, Matthew Encina
DESIGNERS
Brian Phan, Rachelle Moon, Ivan Cruz, Silvia Yom, Matthew Encina, Grace Lee, Benjamin Lopez
2D ANIMATORS
Marco Campobasso, Noah Rappaport, Stanley Ng, Ryan Kaplan, Calvin Prieto
3D ANIMATORS
Stanley Ng, Ryan Kaplan, Jensen Abler, Grace Lee, Juan Carlos Cuadra
LIGHTERS
Ryan Kaplan, Jensen Abler, Grace Lee
STORYBOARD ARTIST
Ben Kendall
SOFTWARE
Illustrator, Photoshop, After Effects, Maya, C4d
EDITOR
Stanley Ng, Parker Wilson
COLORIST
Luis Silva