SILVIA YOM

We kicked off the Xbox 2016 E3 Press Briefing with the announcement video for their newest console, the Xbox One S. The latest addition to the Xbox Family. Working with our agency partners Ayzenberg, and with the marketing and product ID teams at Microsoft Xbox, we crafted a video that captured the elegance of the newly designed console and the robust features that make it an Xbox. Simply stated, “White is the new black. Smaller is better.” - Blind

Full project details: 

Role: Designer

I helped develop the look and feel of the Xbox One and it's environment.

• CLIENT

  Microsoft Xbox

• AGENCY

  Ayzenberg

• CREATIVES

  Craig McNary (Global Integrated Marketing, Microsoft Devices and Studios), Gary Goodman (Creative Director, Ayzenberg), Allen Bey (Creative Director, Ayzenberg)

• PRODUCER

  Mehera Bey (Producer, Ayzenberg), Tara Cheitlin (Producer, Ayzenberg)

• PRODUCTION COMPANY

  Blind

• CREATIVE DIRECTOR

  Matthew Encina

• DIRECTOR

  Matthew Encina

• EXECUTIVE PRODUCER

  Scott Rothstein

• POST PRODUCER

  Bridget Brennan

• ART DIRECTOR

  Stanley Ng, Matthew Encina

• DESIGNERS

  Brian Phan, Rachelle Moon, Ivan Cruz, Silvia Yom, Matthew Encina, Grace Lee, Benjamin Lopez 

• 2D ANIMATORS

  Marco Campobasso, Noah Rappaport, Stanley Ng, Ryan Kaplan, Calvin Prieto

• 3D ANIMATORS

  Stanley Ng, Ryan Kaplan, Jensen Abler, Grace Lee, Juan Carlos Cuadra

• LIGHTERS

  Ryan Kaplan, Jensen Abler, Grace Lee

• STORYBOARD ARTIST

  Ben Kendall

• SOFTWARE

  Illustrator, Photoshop, After Effects, Maya, C4d

• EDITOR

  Stanley Ng, Parker Wilson

• COLORIST

  Luis Silva