HULU REBRAND

Ahead of launching its new live TV service, Hulu sought to unify its visual identity.

The experience is enhanced by seamlessly integrating the brand and programming aesthetics across all touchpoints—motion, print, digital, and UI—in a responsive and scalable way.

Drawing inspiration from Hulu's UI, a bold and minimalist motion branding system was developed to maximize branding impact while minimizing content disruption.

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